Helping everyone find the perfect wine for their meal and budget.
ROLE: BRANDING | UI DESIGNER
While at 5&Vine
2022. Atlanta, US.
WineView is an app that uses AI to narrow down extensive restaurant wine lists so users can make informed pairing decisions. 5&Vine was engaged to develop a new tagline that succinctly captures the value the brand delivers, and evolve it to something with a deeper connection to restaurant diners.
We transformed WineView's branding by shifting from a harsh pink to a romantic, grounded color palette, while also removing the short martini glass from the logo but retaining the playfulness of the "V" as a representation of a glass. To finalize the brand makeover, we incorporated a system of engraved graphics.
