Honed, former Paragon, is a personalized subscription-based vitamin company that delivers well-being right to your door.
While at 5&Vine 
2020. Toronto, Canada.
5&Vine helped launch Honed (formerly Paragon), the personalized subscription-based vitamin company designed to balance your unique biochemistry, enhance wellness and enable you to perform at your best. The challenge was to launch the company in a way that differentiated their message from the noise and to create a brand steeped in trust and credibility.
Paid campaigns drove 78x new users to the website, with +30% improved bounce rate and pages per session. As a result, transactions increased over 7000%, allowing the business to generate incremental revenue. Organic campaigns drove a significant increase in revenue from Facebook (+47%) and drove Instagram conversions for the first time.

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