Gestalt Therapist and tarot reader who grounds her practice in the ancestral wisdom of nature.
ROLE: BRANDING | SOCIAL MEDIA DESIGNER
2021. Bogotá, Colombia.
Jessica was my Tarot teacher. For over six months, we traded branding design for in-depth lessons on the Major Arcana.
"El Camino de Held" already had a logo designed by Jessica's mother that she wanted to keep, but she lacked additional resources to complement the brand.
During our classes, I noticed that Jessica surrounded herself with objects that alluded to forest spirits and sacred animals, a choice that aligned with her astrological chart, primarily influenced by earth signs.
We came up with a retro-looking brand in which we reference the aesthetics of a magic forest, utilizing resources such as photomontage and collage. During this process, we also developed her very own Major Arcana Deck.
