Gestalt Therapist and tarot reader who grounds her practice in the ancestral wisdom of nature.
2021.  Bogotá, Colombia.
Jessica was my Tarot teacher. For over six months, we traded branding design for in-depth lessons on the  Major Arcana.
"El Camino de Held" already had a logo designed by Jessica's mother that she wanted to keep, but she lacked additional resources to complement the brand. 
During our classes, I noticed that Jessica surrounded herself with objects that alluded to forest spirits and sacred animals, a choice that aligned with her astrological chart, primarily influenced by earth signs. 

We came up with a retro-looking brand in which we reference the aesthetics of a magic forest, utilizing resources such as photomontage and collage. During this process, we also developed her very own Major Arcana Deck.

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