Wholesale produce company with a focus on local vegetables, fruits, herbs and leafy greens.
ROLE: ILLUSTRATOR
2023. Toronto, Canada.
After two years of operation, the founders of Zeus Produce saw the opportunity to use their truck as a mobile billboard to promote their food distribution services.
We created an illustration that blends the agricultural region of Ontario with the city of Toronto and its surroundings, which constitute their primary market.
We emphasized Zeus's role as provider and caretaker by placing him at the top left. We also incorporated several stages of the food production chain like sowing, harvesting and consumption.
In the city area, we featured some icons of Toronto, such as Casa Loma, the CN Tower, the distinctive streetcar, and the raccoons.
