Marilyn Gilbert Artists Management embraces social change through a roster of musicians who excel onstage and beyond to create community.
PRODUCTS: BRANDING | UI | UX
PRODUCTS: BRANDING | UI | UX
Ana Calvache, Lead Designer | Silvia Bastidas, Brand Jr. Designer | Francisco Santacruz, UX Sr. Designer | Pablo Meza, Developer.
2023. Toronto, Canada.
The MGAM's brand identity relies on primary colours and basic shapes, drawing inspiration from artists such as Matisse, Fritz Glarner, and Mondrian.
We created a blocky typeface-based system, utilizing the variations of the Neue Plak Font Family as the primary design resource; complemented by a set of high-contrast icons, and a mix between neutral and filtered photography.
For the website, we simplified navigability with a grid design that provides a full view of MGAM's artist roster. Additionally, we integrated a custom booking tool and created dedicated pages for each artist, allowing agents to access their music, social media, and download assets.
