Collective of underground art & music events. “We are all the local scene”.
ROLE: BRANDING
2018. @aforototal
Andrés Guerrero has been a part of the Bogota "underground" scene for some time, noticing a lack of organization that worked against the artists, compelling them to engage in unnecessary competition with one another.
He founded Aforo Total with the intention of bringing structure to the local music scene, seeking better conditions for the artists who, by working together, were able to establish work boundaries and propel each other.
Aforo Total's branding mirrors Bogotá: dense and dark, yet artistic and urban. It consists of a bold and striking logo, rustic brushwork, black and white photography, and a texture system derived from the sound waves of Andrés' music in Adobe Audition.
