Slow-fashion brand. A celebration of craftsmanship and empowerment, proudly supporting the labour of local women.
Formerly known as "Esa Media Naranja".
ROLE: BRANDING | ILLUSTRATION
2023. Pasto, Colombia.
Laura's primary goal when establishing the brand was to infuse it with an urban and cool aesthetic while imbuing it with a more mature, sophisticated essence. "Esa Media Naranja" had its unique charm, but with Inndomita we were looking to refine the brand, aiming for a fresh and contemporary style that resonates with a more fashion-conscious audience.
We drew our inspiration from the Arachne Myth, a tale of a weaver who claimed greater skill than Athena, the goddess of craftsmanship and wisdom. They get into a contest, which Arachne ultimately loses. As punishment, she was transformed into a spider
The Inndómita look is clean yet boldly wild and fun. It combines urban chic with a newfound level of maturity, bringing new life to the brand's journey.
